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Notification for All Contestants:

Neither entering Season 2, nor making the Starting 64, will put you under any obligation to stay in the starting 64. So you can have fun, show your stuff, and compete. You don't have to worry about the agreement below until you make the Starting 64.

HOWEVER, if/when your startup does make the Starting 64, we will notify you. Along with that notification, you will be given the option to pull out of the contest or remain in. Remaining in the the Season 2 contest from there forward will require that you agree to the following:

Agreement for Starting 64:
You are here to succeed. Things you need for that are: a) users b) connections c) money and d) feedback on everything from your product, your marketing, distribution, to legal issues you will face. Basically all the decisions you make during the course of a day can benefit from either the public's input on 'are you delivering something they want at the right price to make the most impact' to who is the right vendor for x. has assembled the right people to help you obtain your goals. We now have marketing exposure to over 500,000,000 digital consumers world wide thanks to our partners ooVoo and BeInToo; Experts in marketing and brand management that have handled Billion dollar global brands; to the top Silicon Valley investors who have funded and guided many of the top digital companies in the world.
We have devised a system that is fair for all so startups are not out of pocket valuable cash they need to exist day to day and the experts are reward on the results they deliver to you. They become your mentors because they want to make you worth significantly more then when you where selected to the Starting 64. You succeed they succeed. This aligns everyone's goals and allows them to justify giving you the attention you need when their are thousands of other companies also wanting their time, advise, contacts and their investment.
We do this similar to traditional incubators only instead of taking 6 to 15%, we allow you to benefit for free in the quailifing period to gain exposure and users, then if you make the starting 64, we only request 2% of your equity in the form of warrants that are exercise able if you are successful. These are put into a pool for our judges to entice them to be your mentors and advocates. Next we give you that term sheet you have been dying to get with a top vc at a credible valuation. Only we make it where once they make you hot they have to act quick or they miss out on the best rate. Basically lets say we lock you in at $10 a share for 100,000 shares. We have all of our judges striving to make your worth $1000 a share during the event, once it looks like you are gaining traction then first come first serve until that 100,000 shares is gone. The rest of our accredited investors and others have to then pay the $1000 a share if they also want in while you are hot. Face it, you want them chasing you instead of you chasing them and the whole time you are gaining more users and notoriety making you more and more valuable until that big fish come along and buys you or you make it to that IPO.
THANKS, and Best of Luck!

--The Staff of Startup Icon



(124 Judging Slots filled with accredited investors and professionals in the field)

Email to become certified as a Judge.
62 Alternate Slots, 31 Heats,
Over 12 Broadcast days!
Our Judges Include:

Tim Draper
Managing Director
Draper Fisher Jurvetson (DFJ)

Bill Reichert
Managing Director
Garage Technology Ventures

Jason Mendelson
Managing Director
Foundry Group

Lead Singer : "I'm a VC"

Marc Dangeard
Founder at Entrepreneur Commons

Nolan Bushnell
Father of Electronic Games

Joe Asiala
Confluence Ventures
Member-Blue Water Angels

Judges criteria:

Accredited investor who is currently investing in digital companies (apps and websites) or is a current professional in the field.

Have participated in a pitch event before. (the more experience the better)

Wants to help StartupIcon and our participants succeed!

Email to become certified as a Judge.

Get a piece of all of the Starting 64!

It's all about helping the startups succeed and benefiting when they do. (OK - we know it's all about making money!) How would you like to be able to see how a company's product or service is accepted by the early adopters before you invest? This is one of the many benefits of Season 2. We will be launching Season 2 of StartupIcon under in March. You can find our first Season at

Among the changes and improvements for Season 2, an unlimited number of Startups can apply and try to qualify. This gives you an unparalleled chance to see what young entrepreneurs are coming up with, and be a part of their development.

The Startup contestants are crowd sourced to find the cream of the crop which becomes our 'Starting 64'. Season 2 Judges will get a piece of all of the Starting 64, plus have a chance to buy a larger share of each of them at their pre-contest valuation during and for a short time after Season 2 while supplies last. (So make sure you buy into the ones you like before the window closes.)'s Goal is to get 1 million users for these Startups. You understand the value that would create in these companies, and the value that creates for you. It's a fun and exciting way to help Startups grow and benefit from the process.

Our Season 2 Judges currently include Tim Draper, Bill Reichert, Jason Mendelson, and Nolan Bushnell just to name a few. We invite you to consider joining these successful people by becoming a Startup Idol judge.

Email to become certified as a Judge.