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Notification for All Contestants:

Neither entering Season 2, nor making the Starting 64, will put you under any obligation to stay in the starting 64. So you can have fun, show your stuff, and compete. You don't have to worry about the agreement below until you make the Starting 64.

HOWEVER, if/when your startup does make the Starting 64, we will notify you. Along with that notification, you will be given the option to pull out of the contest or remain in. Remaining in the the Season 2 contest from there forward will require that you agree to the following:

Agreement for Starting 64:
You are here to succeed. Things you need for that are: a) users b) connections c) money and d) feedback on everything from your product, your marketing, distribution, to legal issues you will face. Basically all the decisions you make during the course of a day can benefit from either the public's input on 'are you delivering something they want at the right price to make the most impact' to who is the right vendor for x. has assembled the right people to help you obtain your goals. We now have marketing exposure to over 500,000,000 digital consumers world wide thanks to our partners ooVoo and BeInToo; Experts in marketing and brand management that have handled Billion dollar global brands; to the top Silicon Valley investors who have funded and guided many of the top digital companies in the world.
We have devised a system that is fair for all so startups are not out of pocket valuable cash they need to exist day to day and the experts are reward on the results they deliver to you. They become your mentors because they want to make you worth significantly more then when you where selected to the Starting 64. You succeed they succeed. This aligns everyone's goals and allows them to justify giving you the attention you need when their are thousands of other companies also wanting their time, advise, contacts and their investment.
We do this similar to traditional incubators only instead of taking 6 to 15%, we allow you to benefit for free in the quailifing period to gain exposure and users, then if you make the starting 64, we only request 2% of your equity in the form of warrants that are exercise able if you are successful. These are put into a pool for our judges to entice them to be your mentors and advocates. Next we give you that term sheet you have been dying to get with a top vc at a credible valuation. Only we make it where once they make you hot they have to act quick or they miss out on the best rate. Basically lets say we lock you in at $10 a share for 100,000 shares. We have all of our judges striving to make your worth $1000 a share during the event, once it looks like you are gaining traction then first come first serve until that 100,000 shares is gone. The rest of our accredited investors and others have to then pay the $1000 a share if they also want in while you are hot. Face it, you want them chasing you instead of you chasing them and the whole time you are gaining more users and notoriety making you more and more valuable until that big fish come along and buys you or you make it to that IPO.
THANKS, and Best of Luck!

--The Staff of Startup Icon


Startup Icon Rules and Regulations :

Startups can be disqualified and removed from the tournament at our discretion at any time for failure to follow these rules and regulations. You do not have to follow the tips (TIP: '...'); they are suggestions to help you.

1. You must have released a free or trial version of a website, digital product, service or mobile app by March 15, 2013, to be eligible to compete. If our users cannot sign up for free online or on their mobile devices and try it out during the duration of Startup Icon, you do not qualify.

2. Set up your profile complete with your company or product logo. We need your main contact's email address and phone number to coordinate the live broadcast.

3. This Season the event will be held in English only.

4. Set up your free account with and submit your ooVoo account number to us on your profile.

5. Explore and get comfortable with just the video conferencing windows in full screen mode so you can see how you come across on camera, have your judges set you up as the main speaker. In the live competition, we will not be broadcasting anything but the video windows and audio on Startup Idol.

6. Set up a video meeting with ooVoo and invite 2 to 5 people to act as your 4 judges and the MC to interact with you in several practice sessions. The practice sessions do not have to be done at the same time or with the same people. Use them to gain experience broadcasting your image and story. Remember, you are representing your company to a live world audience and we want you to come across professionally.

7. Pitch is a 2 minute elevator pitch, 5 minutes of Q&A between you and the Judges and 5 Minutes of them departing wisdom on you and voting. Practice makes perfect.

(TIP: Have fun and be energetic and natural, the judges and users respond well to that.)

(TIP: if you cannot get everything in the 2 min pitch, learn from the politicians how to use the Q&A session to get in the other info. Start answering their question, but get out what needs to be said. It's an art because you do need to answer the judges' question since they are judging you. That is why you need to practice your pitch in the format on the medium)

8. You agree that and Agora Technologies Inc (The parent company) has all rights to any video submission and video broadcast you participate in and can use it or sections of it and stills from it in any way they see fit.

9. No foul language or lewd behavior that is inappropriate for broadcast TV. What is inappropriate is at our discretion and we will try to adhere to public TV guidelines for broadcast. (Not Cable TV R rated - but Public TV G rated)

10. Use our share buttons to get all of your contacts and all of the contacts of everyone involved with your company to come and sign up with your company through your StartupIcon.TV profile page during the qualification time (through 1 AM PST on May 1st) That is how you make the starting 64. If you do not make the starting 64, do not worry, you will still get some traction just not the most traction. And you still are eligible for the "People Choice Awards".

11. Check your profile daily to rate your user feedback as helpful or not helpful. This will raise your profile to the ASI user community and help your chances of making the tournament. It also gives you points to be used as tie breakers throughout the entire competition.

(TIP: Once you make it into the live event, update your pitch between each round with what you have learned from your feedback, what users are saying about your product, what you have changed and how many users you have gained since your last pitch. This is important for the judges to see your progress and how you handle the speed up environment and the traffic., and shows to the judges that you are able to keep up with and act on the main user demands, as well as listen and respond to your users.)

(TIP: Again - Have fun and be energetic!)